LUNCH & LEARN – EMBRACING SOCIAL MEDIA IN PHARMACOVIGILANCE: AE REPORTING IN THE ERA OF WEB 2.0

April 16, 2014 - South San Francisco

registration@baybio.org
Phone:650-871-3257

Social media represents a revolutionary shift in how people are communicating with one another. The phenomenon and technology is abundant, and it’s fast becoming the go-to form of communication in the era of Web 2.0. This is an exciting, yet overwhelming, opportunity for pharma as it presents new channels and methods of reaching patients and healthcare providers. Inappropriate or insufficient controls over social media sites can introduce risks across a number of areas in an organization, specifically in the area of Pharmacovigilance (PV) and Adverse Event (AE) reporting.

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